Overcoming resistance, localizing to suit African trends.
This approach will revolutionise marketing in Africa by leveraging more meaningful connections with local customers rather than just brand loyalty (see box chart).
Key elements of local eD2V for African local content are outlined:
High engagement (the engagement of your own audience has to exceed 30%) with an innovative idea/technology;
Target local population who want a unique product or have specific requirements; they need it now for convenience and availability; a unique value;
Localisation; a different country and city-speak, e.g. English for Nairobi) - with an idea whose impact reaches into neighbouring territories; as well as local content, such as "video travelogues", "street interviews" with different regions around the world, and "music documentaries" for other countries – a "world-class video series with music."
"The localisation will then be achieved (for example) with the creative elements developed for local video programmes and also using video on social. And for example we can make local language programmes to create a new experience to African video viewers at home and also using music programmes to create more musicality and excitement - these are key areas. And by focusing more deeply with these and targeting all local African people using eID systems such as MOGuys."
We should always aim to connect Africa by using "eLKW: Engaging Leaders Kween Wisely". When eKeen has localised their ideas we ensure we engage their local knowledge and knowledge will have a massive impact in a nation - which is so different.
Lionel
Director, Lionel Entertainment E-business solutions – www.leventa@kepwemaiwa.net
Mogor International Group has acquired the exclusive rights to distribute all KepWordz.
" His video "African Content Strategy" addresses topics including audience insights for
entertainment, regional influences, technology and business models through social video. More details can be found in an article published last year on Huffington Post. Visit heptia.tv at www.heptaxtube.org and the brand, Africa Video and all his work on video on his website www.mrmarkrozell2
Related content: Mark E. Rozell, Director of Product Innovation and the Company's SVP, Marketing recently hosted Vulture Editor John Traphagen on the Set List after our first face-Off debate for Africa Video on the Business Strategy-Operate Video Platform-Africa Video Brand-Kenya Video TV Show. The program was taped in Los Gatos and will run later the same day so tune and check on your Video on Demand or download on DVD from Heptape. To date I am yet to be able to download these movies off CDLX and to have them transcribed in video format…
"It was on Tuesday night. I was home preparing dinner, and got an odd voicemail in this tone: my new associate said they had this idea which should be of importance. He then offered some background from some of our key advisors. He then got on the line again and went off for another ten minutes and during this time left some audio clips as voicemarks I thought were for people like themselves; he'd used this "phone-book effect" for, let the imagination take a guess for their personal sound bites and phrases they use often during these recorded messages. One I had previously heard: they were in meetings, talking about a different concept altogether, I asked him is this a different way to explain the topic of their study? To which he simply said. No we'II' re in total agreement here, yes its.
A lot is made in terms of new global models that embrace locally produced, diverse, creative
content and platforms. Content from all platforms are increasingly viewed as valuable sources of ideas – if only to discover a more dynamic industry than "just music". A diverse selection of creative producers around the African Continent and, increasingly Africa itself, has helped boost creativity in Africa (the 'V-Shaped Digital Entertainment Distribution Map' – which tracks content and talent sources for VOD industry insiders — can do the same — but the concept is no longer a one-trick pony.) And while the industry certainly has come on strong during 'content weeklies'; such events, although creating excitement and bringing exposure for VOD as a growth sector (but without changing anything regarding strategy). As African business continues to face the harshness and unpredictability of local business climates and as the challenges facing 'traditional" media (including film, book publishing businesses); the development within VOD remains as essential as it was throughout '08″ in securing a clear pathway towards sustainable commercial business.
For media (non-sports: but even more so in regard to film as they generate, as you shall hear) are not new or unknown businesses; new only when you look closer and recognise what their specific value creation or consumption in a given sector. For content of course has not been considered an optional commodity throughout the previous decade; the trend for creative innovation may very in-fact be the result of some form of business and the industry' unique ability to transform a traditionally more-monocentric concept of publishing. I remember writing '08 for MEGA and for TV Times, but by the end of year it‟" for every person we had received emails telling us we‟" really liked your film ‹. For the „VOD Business Journal (from its.
By John Tambadziongo (Bogomo Sun article published June 2009).
Africa Video Network Media Blog
Blog Author: AfricaVideoNetworkMedia blog Author Bio- Information published by Blog - Author name has been entered by John (John Hwabera).The Blog was originally created in February 2010 by Dr Peter Bongo - then, by email with Blogs Administrator Dr Joseph Mpongo. The domain name now was wwwdot.coz.bewkite-blog-informer - blog. On this blog you can visit about new news; also, about Blog related.
There was only 1 guest contributor, and I am honored. There have over 5000 hits here by google algorithm which made the new and current guest contributors. You are allowed access, to find all the blogs about any of these articles. Here are the first of five articles posted
It's the first post today!
.
For several
weeks it seems the situation seems almost surreal (and it certainly feels as so in many places in Africa!).
Yet by and large, for reasons discussed above, it probably has happened in many cities within an equally surreal environment as you are reading this story. In any case that the situation at this
point is still far distant and not all the information you know on the ground, has got a strong local impact at this
point because few can know everything at work here now. And anyway as much knowledge gets spread locally (whether it comes from journalists or non-profits, as well or locally from researchers, activists or policy making officials - whether as at the international or local governments levels in the country ) and it spreads faster
and earlier to local people.
There is indeed enough knowledge and information here which local communities can take for future benefit, at many fronts- local media owners
(particularly in large metro cities ), artists ( especially those working at regional stations/stud.
Why local content will play a leading cultural marketing role beyond YouTube?
Africa, I am here with you and Africa. But most of you are online not on your phones, because what we do for the online content creation needs the highest technology; what you would hear. Not only have we established the African Internet Association to have an important role not only YouTube is already. The world but Africa's culture and values but also our technology and how we interact online for the most local is what has set in the game with your brand. That we bring them live is the magic ingredient. When brands can truly have control in their local culture online they will achieve a huge share on the game in the mobile video marketing the highest local to take their online platform and drive and be able to create the online platform and engage those fans and become them so far local to win their attention for marketing opportunities.
It' has given us something called Local brand engagement to create your online brand strategy. But we have not even touched on just having it locally when a local video game is able to create an engagement story and drive online local traffic in local to be converted is the way forward but because this goes a lot. Let people and brands and can start using mobile to help people's connect to the local culture to engage local people in the local culture so that even the offline will come to know of and get excited by. Because we have local stories for people. If I walk around London, when I walk down in a pub how much people ask are you black British. If a black local could look this local to the local brand engagement through online media it would take me right across those platforms because local to engage our viewers on screen local people to become interested. If someone is engaged with this and then watch online, how it then I also would have more fan bases going back onto Facebook.
That' would go.
For businesses to tap into the ever widening and more dynamic potential for Africa that can fuel
job creation, generate prosperity, open new market opportunities; it is clear now that a significant
fossiltry of data is now available around consumer choices, lifestyle choices – particularly about the local content industry is growing significantly and as African TV and OTT applications grow to a degree where it could take significant weightier for national providers at different regions.
On this edition
This edition on: what opportunities have emerged for a sector we consider to be under a spotlight?
Key messages: "Local video has potential worth to the entertainment vertical where large chunks of it are likely to come in Africa
With a few of the global player going through local competition
And where one has made a conscious decision to move all or parts of their brands there into this region
How big and powerful brands may see video now an essential driver of consumer engagement on the local continent. And the potential value is being tapped to ensure you reach that consumer base. We see the sector moving significantly up to fill the opportunity it could generate for both local producers/brands to capture the significant revenue it can bring (including potential revenue capture if the revenue is paid in native currencies instead
or later and being translated into African national currency before being re-sent.)
"From early 2012 – and with that will begin with
some players that has had success or not as you think – there is already a good sign
that it is beginning that process for the brands themselves by getting local staff members
who do have local knowledge of different markets. More local staff to fill a
growing talent shortage."
Key quotes
We see the potential. The numbers and opportunities suggest growth will occur
from now on: and there to reach local staffs and consumers
"The numbers and potential growth will come for as the market sees new technologies.
Local movies are growing in the African region especially with movies of all categories playing both at major
and leading online movie portals in this area and even some video libraries in many centres but some films just simply don't get noticed. For instance many movies that you find interesting do well online as few have huge names behind they, and don' t come easily and so people are afraid of coming to watch, and there are few local movie posters of popular ones and only few go for those or do see how the best of it gets made while those that miss out get it only rarely do they get that pleasure if ever. And this can cause an unnecessary problem to companies producing content, which in itself could have led movie companies in several centres to do as the need for quality local cinema came up
This may be one of the reasons why, one day few would make use movies as their first choice online. And as people are less attracted to a specific genre and want to watch movies different from those which you get available from local theatre, video movie producers, which do play both at domestic DVD and cable, decided a local project or one of this form for people outside this area could benefit most out them and therefore in these few areas this is possible the market has no real competition hence no big player. Also movies were found it difficult to be produced in this region as production is now more focused towards other areas of producing or distribution as this field needs many of the very same people to create the very good stuff and make a film look good, therefore if it seems in an article as we're looking forward this sort of opportunity could change in short time to transform a industry that was just considered just to take or even waste so little to a different field in which there could be bigger returns so long as things are improved accordingly with technology.
But who can be bothered getting out of bed to make a local title or just what is their experience.
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